Digital Marketing - An Outstanding Career Choice
Hello Readers!
Before we proceed to the topic Careers in Digital marketing let me give you a little idea about Digital Marketing.
What is Digital Marketing?
Digital marketing in its simplest term can be explained as method to promote online business.
Digital marketing is about marketing of products and services using advanced technology skills online. Now a days, it can be done using mobile phones, display advertising, and any other digital technology.
A little peek into it's History:
Dear friends, Do you knew that the development of digital marketing is inseparable from technology development? One of the very important points in the beginning of 1971, when Ray Tomlinson sent the very first email and his technology set the new record to allow people to send and receive files through different machines.
However, the most recognisable period as being the start of Digital Marketing is 1990.
In the year 1990, the term Digital Marketing was first used with the debut of server/client architecture of personal computers.
By the year of 2000, more Internet users started searching there products and services online which created a new problem for the marketing department of a company. It was once recorded in survey that most retailers had not registered their own domain address. Because of these problems marketers then tried to find the digital ways for market development.
Now digital marketing continues its presence in 2019 with a key objective of engaging customers and allowing them to interact with the brand through better servicing and real time delivery of products and services. Easy access to detailed information at a fast rate is possible through the use of digital communications. Any user with access to the Internet can use many digital mediums with a single click,
Importance of Digital Marketing:
Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. Now that we know Digital Marketing, lets get deeper to know the importance of Digital Marketing.
1. Career Demand Is More Than Supply:
You must have seen different styles of product promotions online on social platforms and different websites. Yes the world as is growing digital faster. Do you know how companies are looking for new talents and cost-effective marketing techniques on internet.
By 2025, more digital marketing jobs are expected all around world and India itself will have online presence thus creating a lot of career opportunities. But there will not be enough digital professionals to fill them. It also provides those studying digital marketing with a unique competitive advantage.
Believe me guys, if you’re envolving yourself into digital marketing for your better future you should be knowing that it is a career where demand exceeds supply always a good move.
2. Gives you Job Security:
During the global recession, recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. It is important for a person to get some fresh set of skills that could future-proof your career and increase your job security. World is getting more Digital and the market competition for companies are getting more tougher. Companies are looking for people who are not only skilled but also possess digital skills. It is totally upon you if you want to be a part of this never ending show then you can pursue this course.
Also, it is really important thing for you to move on your career and reestablish the confidence you may have lost during the recession by converting your skills to digital.
3. Makes You More Smart and Flexible:
If you choose Digital Marketing as a career and specialized in it then you can easily use your skills in your existing sector or existing job.
For example: If a person is working in IT field has his own family business of selling clothes in shop and wish to market it efficiently online. If he pursue this course then he can utilize this skills to promote his own family business without affecting his IT Job.
4. Helps you get More Social and knowledge seeker :
Digital marketing has a very dynamic platform where you will have the opportunity to meet new people and gain knowledge.
For example: If you are a blogger, then there are sometimes better chances to meet people from the similar fields or sectors. You might get a good insight about the way they pursue there work while blogging.
5. Enhance your Creativity:
Creative minds are always important for an organization to grow and stay competitive in future. Digital marketing provides you the ability to use your creative skills in finding new ways of marketing there products online, which helps them stay alive in the market.
6. Wide Range of Career Offers:
There are wide range of career opportunities in Digital Marketing that provides bigger budgets and increased pay along with more career choice to grow along with the digital world.
- Video/audio production
- Interactive technology (such as AI)
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media
- E-commerce
- Email marketing
- Marketing automation.
- Content management and curation.
- Web development.
- Web designing.
- Copywriting and editing technology.
- Analytics.
- Business/marketing strategy
7. Types of Job Roles/Posts in Digital Marketing:
There are a varied range of digital marketing jobs out there meaning there are a huge variety of career options.
SEO Executive/Expert
PPC/SEM Expert
Content Marketer
Email Marketing Manager
E-Commerce Manager
Digital Agency Account Director
Social Media Manager
Social Media Marketing Expert
Inbound Marketing Manager
Copywriter/ Copyediting executive
8. You Can Be A Blogger
You Can be a blogger who will influence his readers by his writing skills and by sharing knowledge related to certain specific fields. For Instance: Let's say you guys love cooking then you can try writing cooking receipes and then post it on a Blog. Luckily if people like your thoughts and if they started following you then you can easily earn from it. There is no limit for examples - Likewise If you love traveling, you can write about your journey and share your travel experiences with your readers.
After reading if you wish to enroll yourself for Digital Marketing Course: CLICK HERE
As quoted by the most popular english novelist Mr John Galsworthy, ”Your future is created by what you do today, not tomorrow”.
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